My mind has been set on this for a few days now, realizing that there should never really be a “standard” to UX design, since that standard is ever changing. Not only that, but if you aren’t ever changing, then the standard actually hurts the Users Experience. This may sound obvious, but really think about it for a second.
The users experience should be unique, captivating, yet simple enough to provide an excellent experience, right? Well the only way to do that is to really dig deep into not only personas, but also your creative understanding. Let’s take a web portal SaaS product as an example: Users want to update their information, quickly and concise, but also want to be able to know exactly what was done. With a SaaS, it would be foolish to have a simple, “Thank you! Your information has been updated.” Now this of course is obvious. We would want to redirect the user back to their account so they can feel comfortable knowing that they just confirmed their update.
But what if we took that a step further? What if we made their experience seem not only simple and reassuring, but also captivating? I know what you’re going to say. You’re going to say, “Sean, this is just a SaaS website, how can updating information on their subscription feel captivating?” Let me explain in just a few simple words: connecting emotion and interface.
Sounds a little strange, but probably not. Sure a great looking design is great, but why not connect the users emotion to a form of joy? Okay, here’s an idea. SaaS websites have these really simple setups, why not include something like a point system, and every time a user subscribes with their account, points are added, not only that - these points build up, and of course people will always associate receiving points as a form of currency. So every month 15 points are added to their account, and these points are used to purchase something, like one free month subscription, or maybe a small prize of some sort.
This will connect the user, to the SaaS and the overall product. I think facebook and gaming companies are a perfect example of this.In doing this, the user gains a full experience. Anyone can be happy, but it takes a real application to bring joy to a user.